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You! New and Improved!

“Oh, you didn’t!” She’s overcome with the vapors, tears well up in her eyes — and he knows he’s going to get some tonight. Yes, her two favorite things — sparkle and that dark sweetness — in one cheap, beribboned velvety box.

The chocolate diamond.

Some marketing genius somewhere went beyond gold and struck platinum with that one. Take an inferior quality diamond, give it a new name that encompasses something so many of us crave, market it as a very rare symbol of love. Tell women how much they want it and how owning one says how much he cares. Show him it’s far more affordable than those colorless things that look like nothing more than cut glass. Boo-yow!

Hmmm…what if we applied that to ourselves? What if we took something about us with which we’re unhappy — something we see as substandard — repackaged it in our heads and marketed it to ourselves as something rare, priceless and desirable? What if we then promoted that newly appreciated aspect of us as something unique, something others will find nowhere else? How would our self-appreciation boost our happiness? What would that do to our confidence? How much more desirable a partner — glorified “warts” and all — would that heightened self-esteem make us?

So, you’ve always hated that generous constellation of freckles scattered across your face. What if you stopped trying to cover them — and worrying that once he sees you without make-up, he’ll run the other way? Look at how beautifully they coordinate with the emeralds beneath your eyelids. And marvel at how gorgeous it all looks framed by that fiery red hair! How beautiful you are! Know you are one of a kind — and that any man deserving of your company, will be fortunate to have you choose him. Market yourself as the valuable rarity you are!

And you — yes, you — pretending to be just another machismo-ed moron! Has it ever occurred to you that your intellect is actually something to be prized? Not many of the world’s men are actually — uh, smart. But you’re one of that minority. Yet you cover it with a blanket of stupidity so you fit in with that group of other dumb-asses to whom certain women (fun, but of obviously lesser quality) are drawn. Has it occurred to you that perhaps those women are — not good enough for you? Maybe it’s time to step up your game! You . have . a . brain. Don’t be ashamed of it, flaunt it. And guess what? There are women out there with brains as well! And they’re looking for you! Now go find one and make some smart babies — the world is going to need them!

Finally, you, the true “chocolate diamond” running because it started to sprinkle and you dare not get caught in the rain (or more precisely. you dare not let that hair get caught in the rain)! What if you just let it go? What if you stopped the painful frying of your scalp to achieve some false standard of what someone else defines as ‘beauty’? Yes, you are an incredible work of art — and that wildly frizzled mane of glory on your head is on an entirely different level. Let it be. Let that kink, those glorious curls of yours, dance to their own rhythm. Embrace them and market you — as you! There are many. many men out there who can appreciate your beauty, but you have to appreciate it yourself first. You have to know that ribbon with which you’re crowned is as beautiful as the gift within the package. Don’t sell yourself short!

What if we all just accepted ourselves as we are — and appreciated all that we are? What if we stopped judging and shaming ourselves for what we see as shortcomings? What if we embraced all that we are — and marketed ourselves accordingly?

You can do this! Just pretend you’re a diamond company — and you have something unique you want to sell.


About PD Williams

Writer - primarily humorous women's fiction. My secret agenda is to help men become in actuality the visions they think they already are. I point out their many flaws in the kindest, gentlest, most supportive way I know -- gotta protect those fragile male egos -- so we can stop wasting our energy trying to change them. After all, as women, we have more important things to do.

4 responses »

  1. It’s so true – though I will continue on the creamy crack train. 😉

  2. I guess that nose job can wait! I will stop dwelling on it haha!!! Great article APU!!


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